STV Growth Fund

Open for Scottish Business

At STV we are open to support your business. Since our successful Growth Fund opened over two years ago we have worked with over 250 Scottish businesses and provided almost £10m of funding to make TV advertising more accessible for businesses of all shapes and sizes. From retailers and home improvements services to leisure and ecommerce businesses our members have achieved success. A massive 91% of members saw an increase in awareness after their campaign and over half have already seen an increase in profit,  75% of those saw a minimum increase of 20%. Read on to see what our members have to say about their experience of the Growth Fund in their own words.

Working with the Growth Fund is easy. You work directly with one of our team who partner with you to understand your objectives, who you want to reach and how much you want to spend. From there we collaborate together to find the marketing solutions that are going to help you reach Scots and grow your business.

Open to communication

When it comes to business we understand it’s all about the numbers. STV reaches a massive 84% of Scots a month and we are the most trusted TV channel in Scotland according to Ofcom. We work with you to efficiently target your marketing to make sure that you are getting the most return on your investment. Our campaigns are bespoke, just like your objectives and the budget varies based on the size of your target region (how many people will see your campaign), duration of your campaign (how long it runs for, one week, two weeks etc) and length of your advert (20 seconds, 30 seconds etc).

For example an on-air campaign on STV with a 30 second commercial running for 7 to 10 days would cost from:

West £7k | East £3.5k | Aberdeen £2.5k | Dundee £1.2k

This campaign would appear across: daytime in shows such as This Morning and Loose Women; peak programming such as Coronation Street and STV News and in Late Night. The mix of premium content that Scots love across our schedule means that you are able to maximise the reach of your business and connect with consumers quickly.

Open to joining the Growth Fund? 

The STV Growth Fund makes it easier for Scottish businesses to advertise on television. Our fund is part of our commitment to help drive the Scottish economy. Over 95% of our members work with us on a Match Funding basis. This means that we contribute to your campaign to give you more airtime for your same budget. To explore this and other options that might be right for you download our brochure or get in touch to chat through how the Growth Fund could work specific to your business with one of our team who will scope out options bespoke to you.

Open to help you grow 

Our team are open to collaboration, opportunities and innovation. We are open and here for you.

Contact us to chat about your options to join the STV Growth Fund.

Let's chat!

General enquiries: commercial@stv.tv

  • Scotland West: 0141 300 3333
  • Scotland East: 0131 200 8102
  • Scotland North: 01224 848823
  • London: 0203 931 0481

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