We have welcomed over 200 new to STV advertisers since launching the STV Growth Fund in 2018, and this year we want to welcome you.
Working with the Growth Fund is easy. You work directly with one of our team who partner with you to understand your objectives, who you want to reach and how much you want to spend. From there we collaborate together to find the marketing solutions that are going to help you reach Scots and grow your business.
Over 95% of our members work with us on a match funding basis. This means that we contribute to your campaign to give you more airtime for your same budget. To explore this and other options that might be right for you download our brochure or get in touch to chat through how the Growth Fund could work specific to your business with one of our team who will scope out options bespoke to you.
As an extension of the STV Growth Fund, we have launched our Green Fund and Local Lifeline campaigns as part of our commitment to driving the Scottish economy.
STV Green Fund
We have committed £1m of STV advertising airtime to make TV advertising more accessible for Scottish businesses championing sustainability.
We are offering £100,000 of gifted STV Growth Fund memberships to businesses championing diversity.
We launched the Local Lifeline in 2020 to provide charities and local businesses impacted by the pandemic free on-air and online advertising.
Click the images above to find out more.
When it comes to business we understand it’s all about the numbers.
STV reaches a massive 80% of Scots a month and we are one of the most trusted TV channels in Scotland according to Ofcom. We work with you to efficiently target your marketing to make sure that you are getting the most return on your investment.
Our campaigns are bespoke, just like your objectives and the budget varies based on:
For example an on-air campaign on STV with a 30 second commercial would cost from:
West £7.5k | East £4.5k | Aberdeen £3.5k | Dundee £2.5k
This campaign would appear across: daytime in shows such as This Morning and Loose Women; peak programming such as Coronation Street and STV News and in Late Night. The mix of premium content that Scots love across our schedule means that you are able to maximise the reach of your business and connect with consumers quickly.
Join the STV Growth Fund today.
Our team are open to collaboration, opportunities and innovation. We are open and here for you.
Contact us to chat about your options to join the STV Growth Fund.
Find out more about the STV Growth Fund
Since our successful Growth Fund opened over two years ago we have worked with over 250 Scottish businesses and provided almost £10m of funding to make TV advertising more accessible for businesses of all shapes and sizes. From retailers and home improvements services to leisure and ecommerce businesses our members have achieved success. A massive 91% of members saw an increase in awareness after their campaign and over half have already seen an increase in profit, 75% of those saw a minimum increase of 20%.
Please note: campaign costs are indicative only, subject to change at time of booking, based on availability and at discretion of STV. Excludes commercial production.
Sources: Growth Fund consumer research via ScotPulse, July 2019, 1,151 respondents. Member interviews, July & August 2019, 45 phone interviews. STV reach, BARB, Jan-Dec 2020, adults, 09.30 – 23.59. Ofcom research, trusted source 27th March – 19th April combined, TV channels only.