Championing diversity & inclusion

STV is committed to promoting an inclusive culture internally, on-screen and throughout Scotland.

Supporting Scottish business championing diversity and inclusion

We have ring-fenced £1m of advertising funding support to create the Inclusion Fund. Through the Inclusion Fund Awards in 2021, we awarded a total of £100k of gifted airtime to four fantastic Scottish businesses to drive growth through marketing on STV.

This was hugely successful, and the Inclusion Fund Awards are open once again for businesses with strong inclusive growth plans, keen to kickstart or invigorate their marketing campaigns.

Find out how you can enter.

Sharing the success of Social Stories Club

Previous winner of the Inclusion Fund Awards, Social Stories Club, produce luxury gift boxes containing products from social enterprises, each with a fascinating story of social impact, helping communities and the environment.

Recipients of £25k gifted airtime, co-founders Karis Gill and Aaysuh Goyal, worked with STV Creative to bring their brilliant business to life on STV. Check out their STV ad here:

The results that Social Stories Club achieved through their STV campaign were fantastic, with soaring web traffic, connecting with their target audience and gaining mass reaching-coverage in Scotland.