STV Growth Academy Hub

Welcome to our STV Growth Academy Hub

STV’s Growth Academy provides you with resources and insights to support you as you take the next step in your business journey.

Here you will find webinars and insights from industry leaders as well as our STV Business Spot stories.

STV Growth Academy : Business Spot TV Campaign, an on-air campaign designed to raise the profile of Scottish Businesses.

Mattuga Rum

Treen

Dear Green

LeaseLoco

STV Growth Academy : Stories and Tips from Founders

Dear Green's Story - Funding For Businesses

LeaseLoco's Story - The Power of Branding

Ocean Plastic Pot's Story - Sustainability

Human Focused's Story - Corporate Mental Health

Swurf's Story - Pivoting in Times of Change

Jump Ship's story - Jumping ship to start a business

STV Growth Academy

Maximise your festive marketing

Driving growth through marketing effectiveness

Market Voices : Christmas in 2023

STV Zero & STV Green Fund

Maximise your marketing with the STV Player

STV Player in Action

Cookie	Duration	Description
aka_debug	session	Vimeo sets this cookie which is essential for the website to play video functionality.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytical	1 year	Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Analytical".
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-lead-generation	1 year	Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Lead Generation".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat	1 minute	Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
sync_active	never	This cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
_cfuvid	session	Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits
player	1 year	Vimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Cookie	Duration	Description
4892508a_f24_autoId	1 year	This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months.
F24_personID	1 year	This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications.

STV Growth Academy Hub

STV Growth Academy : Business Spot TV Campaign, an on-air campaign designed to raise the profile of Scottish Businesses.

Mattuga Rum

Treen

Dear Green

LeaseLoco

STV Growth Academy : Stories and Tips from Founders

Dear Green's Story - Funding For Businesses

LeaseLoco's Story - The Power of Branding

Ocean Plastic Pot's Story - Sustainability

Human Focused's Story - Corporate Mental Health

Swurf's Story - Pivoting in Times of Change

Jump Ship's story - Jumping ship to start a business

STV Growth Academy

Maximise your festive marketing

Driving growth through marketing effectiveness

Market Voices : Christmas in 2023

STV Zero & STV Green Fund

Maximise your marketing with the STV Player

STV Player in Action

Securing funding for your business

Pitching your business

Sam Brennan, Fresh Car Valeting

Building an effective PR strategy

Using social media to amplify your messaging

Panel discussion: Using PR to grow your business

An introduction into sustainable business practises

Marketing with purpose

Introducing the STV Green Fund

Panel discussion: Growth through sustainability

Accessing the STV Growth Fund

Establishing a strong brand with ScotPulse

Panel discussion: Sharing our TV advertising journeys

Adapting your business model for online sales

Implementing digital strategies in the property sector

Panel discussion: Enabling online sales

Building an inclusive brand

The economics of diversity

Panel discussion: Building an inclusive culture

Building resilience into your business

Diversifying your marketing mix

Panel discussion: Growth through TV advertising

The power of networking

Leveraging your LinkedIn profile

Panel discussion: Expanding your network

Adapting your marketing plan

The importance of research in your marketing

Panel discussion: Building a flexible marketing plan

Building a mentally healthy workplace

Tips on supporting mental health

Maximising your creativity

Panel discussion: Our TV advertising journeys

Protecting your Brand Equity

Financial Scenario Planning

Sign up to receive updates from STV Commercial