Skip to main content
Sponsorship Opportunity
STV are proud to once again present our annual and much-anticipated New Year Show ‘Bringing in the Bells’. STV’s iconic early round-up will feature a range of well-known Scottish celebrities and join Scots up and down the country in wishing them a very Happy New Year! The 40 minute special will be an appointment to view on the run up to midnight and will be packed with fun, nostalgia and showcase the biggest events we all shared throughout the year.
Hogmanay on STV
As sponsor of Bringing in the Bells on STV, your brand will be immersed in the STV broadcast schedule, prominent on STV Player and shared on social media at a time where Scots are coming together to reminisce on 2022 and celebrate new beginnings in 2023.
This multi-platform partnership launches with promotional activity running from Boxing Day until Hogmanay, giving a brand the perfect the opportunity to reach and resonate with Scots during and leading up to this hugely important time in the Scottish calendar .
Partnership Details
- Programme Sponsorship : Your brand will be prominent through 2x 20” programme sponsorship bumpers at the beginning and end of the show, and 2x 10” bumpers at either side of centre ad break.
- Broadcast On Air Marketing Support : On-air marketing support offers a high profile vehicle, unique to STV, to publicly endorse and publicise our partnerships and collaborations in commercial airtime. A 30-second promo supporting and showcasing your brand and products, whilst driving awareness and association with this year’s Bringing in the Bells, would be broadcast across STV for 5 days in the lead up to the show on 31st December. This will be produced in entirely by STV Creative, in consultation with our sponsor and their agency.
- STV Player : VoD impressions and display ads on STV Player will increase the prominence of your partnership.
- Social Support : Creating even more visibility for your brand, your sponsorship of Bringing in the Bells on STV will be showcased through a sponsored post across our WeAreSTV social channels.
This partnership reaches 34% of all adults in Scotland at a key time in the year.
Contact us today for full details.