Level up your VoD advertising
Take your VoD advertising strategy to the next level with our core range of targeting options.
Mix and match our products to build a bespoke package tailored to your brand, or expand your existing run-of-site campaign with additional targeting options. We’ll work with you to maximise the impact of your marketing on STV Player.
Surge
The perfect instant boost to your campaign, Surge guarantees your brand first in break, pre-roll and mid-roll positioning for every single STV Player viewer over a specified time period.
Cover-Plus
With Cover-Plus, complement your existing spot advertising by securing VoD impressions to maximise audience. Work with your STV team to secure specific episodes on STV Player and get access to every stream across Live spot and catch-up. It might be the I’m A Celebrity Get Me Out Of Here final, or maybe it’s a huge storyline on Coronation Street?! Whatever your preference, with this option you’ll enhance cover and reach for your brand.
Pulse
Access the top ten trending programmes on STV Player across all genres, thanks to Pulse – it’s that simple.
Focus
Do you want to know what devices your audience are using at certain times on specific days? Not only can we tell you, with Focus we can target specific hours, days and devices so your brand never misses an opportunity.
Favourites
Be where your audience is. With our Favourites option, your brand can secure a presence on catch-up of a specific programme, or a selection of programmes such as The Voice UK or Ant and Dec’s Saturday Night Takeaway.
Showtime
Delve into Drama or immerse yourself in all the action on Sports. With Showtime, we can target your campaign to entire genres that are best suited to your audience and brand.
Get in touch with us today to see how our targeting options can ramp up your brand marketing: stvlondon@stv.tv