on STV

What is Programme Sponsorship?

Programme sponsorship enables your brand to become synonymous with a particular programme, and create a strong impact with its loyal audience. This targeted, high frequency approach, alongside relevant content, ensures that your brand is front of mind with consumers, driving consideration and increasing purchase intent.

Sponsor brands are highly visible through sponsorship credits at the beginning and end of a programme as well as in and out of ad breaks. Programme sponsorship fully integrates your brand into the show and can extend across branded content, product placement, on-air promotions, competitions, social media, licensing and more.

Programme Sponsorship: Case studies and examples

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  • Scotland West: 0141 300 3333
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