Soap Specials – VoD Opportunity

Throughout the FIFA World Cup, we are making all weekly episodes of Scotland’s favourite soaps, Coronation Street and Emmerdale, available to stream at the beginning of each week. This massively drives stream consumption as our loyal audience can binge-watch their favourite content on STV Player at a place and time that suits then.

We did this during Euro 2020 which led a 73% increase in streams throughout the tournament compared to the pre-tournament average. By boxset dropping our soaps, we are shifting viewing habits presenting a fantastic opportunity for brands to connect with customers on STV Player.

Scots are spending more time streaming their favourite soaps this year compared to last year:

• Coronation Street +3% YoY
• Emmerdale +26% YoY

As well as time spent streaming increasing, total VoD streams for Emmerdale are up 14% year-on-year on STV Player and the soap is the most streamed show this year!

This package guarantees position in break VoD impressions during coronation street & Emmerdale streams, is fully reconcilable and will be upweighted to Connected TVs.

Packages can be tailored to meet the needs of your brand and to find out more about advertising around our best watched shows, please contact: stvcommercialuk@stv.tv

Source: BARB Jan-Jun 2022, individuals, consolidated. Adobe Analytics, FreeWheel Jan-Jul 2021