The nation’s favourites, Coronation Street and Emmerdale, will make TV history across June and July on STV Player. Every Monday, viewers will get episodes for the full week ahead before they air on broadcast. To celebrate these weekly box drops, we have a never seen before VoD opportunity.
A box drop drives 40% of additional viewing to STV Player and adding in the ‘binge factor’ doubles the amount of streams per user, per week! We know this will be the most dramatic shift from linear to digital viewing we have ever seen.
Get access to STV’s soap-loving audience and achieve maximum impact from your advertising by positioning your brand directly alongside Britain’s best watched soaps.
Campaign dates: June 14th – July 11th
Get in touch for details on available packages.
Source: BARB, Adobe Analytics, STV Database, 2021