We have committed £1m of STV advertising airtime to make TV advertising more accessible for Scottish businesses championing sustainability.

The new £1m STV Green Fund will help sustainable Scottish businesses connect with consumers to promote their eco-credentials.  Open to Scottish SMEs with a green objective, product, or message, the Green Fund offers match funding and revenue share options to help businesses extend their reach, communicate with consumers, raise their profile and encourage Scots to reduce their own carbon footprint.

Working with the Green Fund is easy

We’ll work with you to understand your sustainability credentials, whether that is planting a tree for every product you sell or promoting best sustainable practices within your local community.

From here we’ll understand your objectives then plan a campaign designed to help your business grow and communicate your sustainability goals.

Want to find out more?

Why sustainability matters to consumers

Our recent research highlights that Scots are placing more importance on sustainability when making their purchasing decisions:

• 75% of Scots care about a brand’s environmental and social credentials.
• 1 in 2 Scots would be more likely to consider purchasing a brand if they changed to fully recyclable packaging.
• 42% of 16-34 Scots would be more likely to consider purchasing a brand if it was 100% sustainable.
• Over 1 in 2 Scots are likely to recommend a brand if it is environmentally friendly.

Source: ScotPulse 2020

Chat with us today about how the Green Fund can help support your business growth.