We have committed £1m of STV advertising airtime to make TV advertising more accessible for Scottish businesses championing sustainability.

Shout about your business with the Green Fund

We have set up the £1m STV Green Fund to support Scottish businesses, like yours, doing their bit to become greener. If you’re making changes to become more green, big or small, they all count and we want to hear from you.

We offer match funding and revenue share options to help you extend your reach, communicate with consumers, raise your profile and encourage Scots to reduce their own carbon footprint.

Working with the Green Fund is easy

We’ll work with you to understand your sustainability credentials, whether that is planting a tree for every product you sell or promoting best sustainable practices within your local community.

From here we’ll understand your objectives, then plan a campaign designed to help your business grow and communicate your sustainability goals.

Want to find out more?

Being greener is more important for your business and your customers than ever

Our recent research, unique to STV, highlights that Scots are placing more importance on sustainability when making their purchasing decisions:

• 62% of Scots care about a brand’s environmental and social credentials.
• A massive 71% Scots would be more likely to consider purchasing a brand if they changed to fully recyclable packaging.
• 43% of Scots are likely to recommend a brand if it is environmentally friendly.
• 58% of Scottish consumers have made a conscious effort to be more environmentally friendly over the past 12 months by recycling more, using less single use plastics and using less water.

Source: ScotPulse October 2021, 1,091 respondents

Chat with us today about how the Green Fund can help support your business growth.