STV Sustainable Scotland Week – a partnership designed to make a difference!

Scotland’s most watched TV channel is planning a special sustainability week this August (21st – 27th) and you can be our exclusive partner. Your brand will feature across a variety of touchpoints on-air and online.

The channel take-over will feature topical sustainable content across our flagship STV News, our top performing Scotland Tonight, a specially commissioned Sean’s Scotland SOS current affairs show and What’s on Scotland, our weekly entertainment show.

This week will also feature special promos, continuity stunts, special ad breaks, green themed one minute programmes and a dedicated Green Hub on STV Player.

This 1-week partnership puts our partner brand at the root of the environmental content on-air and online and reaches over 40% of Scots!

Scots are more environmentally conscious than the rest the UK :

• 62% agree that people have a duty to recycle (vs 57% UK avg.)
• 41% tend to use a refillable water bottle most days (vs 38% UK avg.)
• 61% make a conscious effort to recycle (vs 56% UK avg.)
• 39% are prepared to make lifestyle compromises to benefit the environment (vs 33% UK avg.).