FIFA World Cup advertising on STV Player

STV Player is the exclusive streaming destination for Scots for over 30 live matches at the FIFA World Cup, giving brands the perfect place to access Scottish consumers.

Feature alongside the biggest names in world football, such as Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, Kevin De Bruyne and Harry Kane around some massive matches on STV Player.

Scots are streaming football like never before, and average streams per match more than doubled from the 2018 World Cup to Euro 2020 and this is set to reach new levels at Qatar 2022.

Due to live streaming at the FIFA World Cup we are set to see phenomenal growth on STV Player:

• 25% growth in our monthly active user base in Q4
• 40% predicted increase in time spend on STV Player across Q4
• 90% predicted increase in live streaming across Q4 on the same period last year

Massive matches to advertise around:

• France v Denmark
• England v USA
• Brazil v Switzerland
• Portugal v Uruguay
• Argentina v Mexico
• 1st & 2nd pick for Round 16 games and 1st pick for Quarter Finals

FIFA World Cup VoD packages offer access to every single match

VoD packages can be tailored to your brand’s needs with category exclusivity, break exclusivity, guarantees position in break and guaranteed share of voice option.

To find out more and book your World Cup VoD packages, contact stvcommercialuk@stv.tv and be part of the action.

Source: STV Database 2022, Adobe Analytics, FreeWheel 2018, 2021