Download your free ‘Knowing Your Audience: Generations In Focus’ STV Market Voices report today.

We’ve commissioned ScotPulse, Scotland’s largest consumer research panel, to explore the opinions and preferences of generations across Scotland.

Access our latest consumer research report (Knowing Your Audience: Generation In Focus) today.

If you would like to know more about how Gen Z, Millenials, Gen X and Baby Boomers are…

Shopping
Holidaying
Consuming media

And much more, then this report is for you.

Enter your details below to download your free Knowing Your Audience: Generations In Focus Report.

To view and use this form, our website requires you to enable Marketing and Lead Generation cookies. Otherwise, please contact us at commercial@stv.tv

Read our privacy notice for information about how we will process the data you provide.

Sign up to receive updates from STV Commercial

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

These are used to enable you to move around our website and to use its features and to keep it secure. It is not possible to opt-out of them and if your device or web browser is not set to receive them, aspects of our website will not work as we intended. This includes video play through Vimeo.

Cookie	Duration	Description
aka_debug	session	Vimeo sets this cookie which is essential for the website to play video functionality.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytical	1 year	Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Analytical".
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-lead-generation	1 year	Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Lead Generation".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Analytical

We and our technology providers may use additional non-essential cookies to measure, test and improve aspects of our service. These allow us to better understand your use of the website.

Cookie	Duration	Description
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat	1 minute	Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
sync_active	never	This cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Functional

Functional cookies enhance your browsing experience with functions such as remembering your preferences and settings, and enabling certain third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
_cfuvid	session	Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits
player	1 year	Vimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Marketing and Lead Generation

We make use of third party provider, Force24, to place tracking code on our website that allows the collection of the IP address of the visitor. When you access our website from your workplace, the IP address can then be used to identify the domain name of your business. Force24 only collects the details of your organisation. We also use cookies through Force24 to see what pages of our website you have visited during your journey and, more specifically, what you have requested from our website, e.g. brochure request. This will allow us to gauge potential interest in our website, and may inform our marketing messaging. For further information on how we use this information, please see our privacy notice.

Cookie	Duration	Description
4892508a_f24_autoId	1 year	This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months.
F24_personID	1 year	This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications.