Championing Charities

Making TV advertising more accessible

At STV we are dedicated in supporting Scottish charities to share their message in the most impactful way. Through the STV Growth Fund, Championing Charities allows us to offer up to 1:1 match funding, ensuring every pound invested by a charity goes even further. By combining charity investment with STV’s support we help maximise marketing value, impact and reach. With the power of STV and STV Player, charities can connect with Scottish audiences in a meaningful way and drive real change in their communities.

19% of Scots are planning to give to charity in 2025

Market Voices: Spending in 2025 (weighted based of 1,101; asked of all respondents)

“Deciding to advertise on STV was probably the best decision we ever made. We actually raised 8 times the amount we would in a usual fundraising campaign and as a result we were able to assist over 600 families.”  Carolyn Dick, Regional Lead, Dates n Mates

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