STV Self Service

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Player CPT(Required)

Please enter a number from 0 to 100.

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Player Impressions - West(Required)

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Player Impressions - East(Required)

Player Impressions - Central(Required)

Player Impressions - Aberdeen(Required)

Player Impressions - Dundee(Required)

Player Impressions - North(Required)

Player Impressions - Macro(Required)

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TV CPT(Required)

Please enter a number from 0 to 100.

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10&30 Length - 10 Split(Required)

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TV Ad - Player Impressions - 1 week(Required)

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TV Ad - Player Impressions - 10 Days(Required)

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TV Ad - Player Impressions - 2 weeks(Required)

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West, Central, Macro reach - 1 week(Required)

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West, Central, Macro reach - 10 days(Required)

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West, Central, Macro reach - 2 weeks(Required)

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East, Aberdeen, Dundee, North reach - 1 week(Required)

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East, Aberdeen, Dundee, North reach - 10 days(Required)

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East, Aberdeen, Dundee, North reach - 2 weeks(Required)

Let’s start your quick and easy journey to advertising on STV.

Is your business registered in Scotland?(Required)

Yes

Do you work with a media agency?(Required)

Yes

As you work with a media agency, our agency account team would love to chat to you about advertising with STV.

Gordon McDowall

Agency Account Manager
0141 300 3363
gordon.mcdowall@stv.tv

We will showcase your business to engaged viewers on STV Player.

A massive 3.7 million people are registered users of STV Player, giving you a huge amount of consumers to engage with.

78% of STV Player streams come through connected TV devices, as viewers choose the big screen experience, making your ads even more impactful.

Source: STV Database 2021, Adobe Analytics, FreeWheel 2021.

Where would you like consumers to see your advert?

Marketing with STV Player is targeted. We have the tools to deliver your adverts to different areas in Scotland or across all regions if you prefer. Where would you like consumers to see your marketing?

Player Location(Required)

West

East

Central (West & East)

Aberdeen

Dundee

North (Aberdeen & Dundee)

Macro (All regions)

Where would you like consumers to see your advert?

A little bit about STV Micro regions.

Marketing with STV is targeted. There are a different number of people living in each area. Where would you like consumers to see your marketing?

TV Location(Required)

West (2,023,000 Adults)

East (971,000 Adults)

Central (West & East) (2,995,000 Adults)

Aberdeen (696,000 Adults)

Dundee (342,000 Adults)

North (Aberdeen & Dundee) (1,037,000 Adults)

Macro (All regions) (4,032,000 Adults)

How long would you like your advert to be?

30 seconds: Most adverts are 30 seconds. Ideal to describe your product or service, increase awareness of your business and build lasting connections with customers.

20 seconds: Advertisers who have one or two key messages run 20 second adverts. Delivering a memorable advert that builds awareness of your business with consumers.

10 seconds: Businesses who have advertised for a longer period tend to include 10 second adverts. These give short, snappy calls to action - like "visit our website" or "sale now on".

30 & 10 seconds: Expands on your products or services and emphasises your calls to action.

Length(Required)

30 Seconds

20 Seconds

10 Seconds

30 and 10 Second Combination

Source: All Response Media, 2018

Select three types of programme that you would like your business to appear around on STV Player.

We have a brilliant collection of shows, from channel three favourites, to STV Player exclusive programmes, to advertise your business around.

Shows (Player)(Required)

Soaps

Coronation Street and Emmerdale, Scotland's most popular soaps, especially with female consumers.

Channel 3 drama

This suspenseful content is a great way to engage with upmarket male and female consumers.

Documentary

These popular shows, such as The Martin Lewis Money Show, attracts an audience of main shoppers.

British drama

Starring the likes of Martin Compston, these boxsets are extremely popular with upmarket adults.

Sport

Documentaries and weekly update shows, a great way to connect with sport fans and male consumers.

Entertainment

Engage with a young and family audience through huge shows like I'm A Celeb.

Good food shows

Packed with inspirational recipes, attracting an audience of main shoppers.

International drama

Starring David Tennant and many more, these boxsets are some of the most streamed shows on STV Player.

True crime

Gripping shows, popular with upmarket consumers and main shoppers.

Select three of Scotland’s top programmes that you would like your business to appear around.

Shows (TV)(Required)

Coronation Street

Midweek peak time
Avg audience: 436,000
Scotland's best watched soap, extremely popular with upmarket females.

Emmerdale

Midweek peak time
Avg audience: 420,000
Hugely popular soap, attracting a huge, loyal audience.

This Morning

Midweek daytime
Avg audience: 68,000
STV's flagship daytime show, popular with main shoppers.

James Martin

Weekend daytime
Avg audience: 63,000
Packed with inspirational recipes, attracting an audience of main shoppers.

The Masked Singer

Weekend peak time
Avg audience: 498,000
The dynamic duo attract a diverse family audience on Saturday nights.

Premium Drama

Midweek peak time
Avg audience: 395,000
This suspenseful content is a great way to engage with upmarket male and female consumers.

The Chase

Midweek daytime/Early peak time
Avg audience: 311,000
Bradley Walsh attracts a broad audience of adults and main shoppers.

Tipping Point

Midweek daytime
Avg audience: 209,000
Popular daytime game show, largely viewed by main shoppers of the house.

STV News at Six

Midweek peak time
Avg audience: 357,000
Scotland's best watched news programme reaching a diverse and male audience.

Source: BARB, STV Macro Area, Individuals, excludes repeats, Premium drama average audience based on the top 3 dramas of 2023, Vera, Grace & The Hunt for Raoul Moat.
Programming subject to scheduling.

How long would you like your advert to be seen on STV?

Shorter campaigns deliver quick results for your business and are great for advertising timely messages like offers and sales. These are effective when your business is already well-known.

Longer campaigns make your business more well-known with potential customers. The longer you are on STV, the more famous your brand gets, meaning consumers are more likely to think of your business.

Player Duration(Required)

2 weeks

4 weeks

6 weeks

TV Duration(Required)

1 week

10 days

2 weeks

Source: Thinkbox 2019

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Player region/duration impressions(Required)

What messages would you like to share about your business?

Message(Required)

Build brand awareness

Advertise a sale

Drive traffic to your website

Reach a larger audience

Increase footfall

Increase sales

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Reach calculation - West, Central, Macro - 1 week(Required)

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Reach calculation - West, Central, Macro - 10 days(Required)

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Reach calculation - West, Central, Macro - 2 weeks(Required)

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Reach calculation - East, Aberdeen, Dundee, North - 1 week(Required)

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Reach calculation - East, Aberdeen, Dundee, North - 10 Days(Required)

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Reach calculation - East, Aberdeen, Dundee, North - 2 weeks(Required)

Your STV Player Campaign

Engaged viewers will see your advert on STV Player in the {Player Location:42} region, over a period of {Player Duration:104}.

The length of your advert is 30 seconds.

You'll rub shoulders with some of Scotland's best watched shows.

Your advert will be viewed on STV Player {Player region/duration impressions:177} times.

Advertising on STV

Your advert will be broadcast on-air in the STV {TV Location:99} region and on STV Player.

You've chosen an advert length of {Length:100}.

Appearing around some of Scotland's best watched shows.

Your campaign will run for a total of {TV Duration:106}.

Your advert will be seen by {Reach calculation - West, Central, Macro - 1 week:159}{Reach calculation - West, Central, Macro - 10 days:160}{Reach calculation - West, Central, Macro - 2 weeks:161}{Reach calculation - East, Aberdeen, Dundee, North - 1 week:162}{Reach calculation - East, Aberdeen, Dundee, North - 10 days:163}{Reach calculation - East, Aberdeen, Dundee, North - 2 weeks:164} people.

Reach figures are estimates

{Shows:137} Your Business on STV Player

{Shows:38} Your Business on STV

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10&30 Duration - 30 Split

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10&30 Duration - 10 Split

Your STV Player campaign:

Engaged viewers will see your advert on STV Player in the {Player Location:42} region, over a period of {Player Duration:104}.

The length of your advert is 30 seconds.

You'll rub shoulders with some of Scotland's best watched shows.

Your advert will be viewed on STV Player {Player region/duration impressions:177} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

9 daytime adverts
5 peak time adverts
1 late night advert

With a massive campaign reach of {Reach calculation - West, Central, Macro - 1 week:159}{Reach calculation - West, Central, Macro - 10 days:160}{Reach calculation - West, Central, Macro - 2 weeks:161}{Reach calculation - East, Aberdeen, Dundee, North - 1 week:162}{Reach calculation - East, Aberdeen, Dundee, North - 10 days:163}{Reach calculation - East, Aberdeen, Dundee, North - 2 weeks:164} people.

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 1 week:113} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

13 daytime adverts
7 peak time adverts
2 late night adverts

With a massive campaign reach of {Reach calculation - West, Central, Macro - 1 week:159}{Reach calculation - West, Central, Macro - 10 days:160}{Reach calculation - West, Central, Macro - 2 weeks:161}{Reach calculation - East, Aberdeen, Dundee, North - 1 week:162}{Reach calculation - East, Aberdeen, Dundee, North - 10 days:163}{Reach calculation - East, Aberdeen, Dundee, North - 2 weeks:164} people.

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 10 Days:115} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

18 daytime adverts
9 peak time adverts
2 late night adverts

With a massive campaign reach of {Reach calculation - West, Central, Macro - 1 week:159}{Reach calculation - West, Central, Macro - 10 days:160}{Reach calculation - West, Central, Macro - 2 weeks:161}{Reach calculation - East, Aberdeen, Dundee, North - 1 week:162}{Reach calculation - East, Aberdeen, Dundee, North - 10 days:163}{Reach calculation - East, Aberdeen, Dundee, North - 2 weeks:164} people.

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 2 weeks:114} times.

Join our advertisers

Whenever we ask a customer that comes into the showroom how they heard about us, they always say they saw us on STV.

Fiona Donald
Director of Factory Direct Kitchens

We've seen growth and brand recognition, hence why we continue to go back year on year with a different advert.

Julie Nisbet
Managing Director of Strathmore Foods

TV Ad - TV Portion Subtotal (10, 20, 30)

Price: £0.00

TV Ad - TV Portion Subtotal (10 & 30)

Price: £0.00

TV Ad - STV Player Portion - 1 Week

Price: £0.00

TV Ad - STV Player Portion - 10 Days

Price: £0.00

TV Ad - STV Player Portion - 2 Weeks

Price: £0.00

STV Player Only Ad Campaign Cost

Price: £0.00

Advertise on STV Player for:

Advertise on STV for:

Total

And you may be eligible for match funding with the STV Growth Fund.

This means that for the same cost, you will get even more adverts and have a longer campaign so your business can reach even more people in Scotland. Click next steps to find out if you can benefit from the STV Growth Fund.

All costs exclude VAT and commercial production.
Terms and conditions apply: Download Terms and Conditions.

All costs exclude VAT and commercial production.
Terms and conditions apply: Download Terms and Conditions.
Coverage source: BARB 2023.

Chat to the team

Pick your campaign dates and chat to one of our account managers.

Chat to the team

Find out if you are eligible for Growth Fund support and pick your campaign dates.

Name(Required)

First Last

Business Name(Required)

Email(Required)

Phone

Consent(Required)

I confirm that I have read agree to the privacy notice and understand my details will be stored and used to contact me about advertising opportunities with STV.(Required)

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STV Self Service

Let’s start your quick and easy journey to advertising on STV.

As you work with a media agency, our agency account team would love to chat to you about advertising with STV.

Gordon McDowall

We will showcase your business to engaged viewers on STV Player.

Where would you like consumers to see your advert?

Where would you like consumers to see your advert?

A little bit about STV Micro regions.

How long would you like your advert to be?

Select three types of programme that you would like your business to appear around on STV Player.

Select three of Scotland’s top programmes that you would like your business to appear around.

How long would you like your advert to be seen on STV?

What messages would you like to share about your business?

Your STV Player Campaign

Engaged viewers will see your advert on STV Player in the {Player Location:42} region, over a period of {Player Duration:104}.

The length of your advert is 30 seconds.

You'll rub shoulders with some of Scotland's best watched shows.

Your advert will be viewed on STV Player {Player region/duration impressions:177} times.

Advertising on STV

Your advert will be broadcast on-air in the STV {TV Location:99} region and on STV Player.

You've chosen an advert length of {Length:100}.

Appearing around some of Scotland's best watched shows.

Your campaign will run for a total of {TV Duration:106}.

Your STV Player campaign:

Engaged viewers will see your advert on STV Player in the {Player Location:42} region, over a period of {Player Duration:104}.

The length of your advert is 30 seconds.

You'll rub shoulders with some of Scotland's best watched shows.

Your advert will be viewed on STV Player {Player region/duration impressions:177} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 1 week:113} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 10 Days:115} times.

Your STV Campaign

STV advertising campaign in the {TV Location:99} region for {TV Duration:106}.

Advert length of {Length:100}.

Spots alongside Scotland's best watched shows:

Your advert will be viewed on STV Player {TV Ad - Player Impressions - 2 weeks:114} times.

Join our advertisers

Whenever we ask a customer that comes into the showroom how they heard about us, they always say they saw us on STV.

We've seen growth and brand recognition, hence why we continue to go back year on year with a different advert.

Advertise on STV Player for:

Advertise on STV for:

Chat to the team

Chat to the team

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