Inclusion Fund Awards

Inclusion Fund Awards for businesses in Scotland championing diversity 

Following the success of our 2021 gifted memberships initiative, we have launched our Inclusion Fund Awards for 2022.

We are welcoming Scottish businesses with strong inclusive growth plans and who are keen to kickstart or invigorate their marketing campaigns to get in touch.

We will award 4 Scottish businesses who have never advertised on STV a gifted airtime campaign to the value of £25k and £2.5k creative production value to create and develop inspiring marketing that puts diversity and inclusion at its heart.

Finalists will be invited to join our expert panel of judges to pitch the ways in which they champion diversity, thoughts on their marketing plans and provide details on their longer-term inclusion strategies.

We launched the inclusion fund in 2021 and our gifted membership winners were: Social Stories Club, a social enterprise in Edinburgh; Daisy Tree Baby Boutique, a family run high street and online store in Aberdeenshire; Deaf Action in Edinburgh, which supports the diversity of hearing – impaired people; and community interest firm, Women’s Enterprise Scotland (WES). All four campaigns delivered awareness, impact and significant web traffic increases, helping to drive business growth.


Previous winner, Karis Gill, co-founder of Social Stories Club said:

“We were so excited when we found out that we had been awarded this opportunity as recognition for our diversity. We really enjoyed working with the team and watching our campaign come together. Social Stories Club was advertised alongside I’m a Celebrity Get Me Out of Here and Mamma Mia the movie – we feel incredibly lucky. Web traffic soared 1200% during peak times and we were seen by over 1 million people.”

This year's judging panel:

Femi Otitoju

STV’s Diversity and Inclusion Advisor and Managing Director of the Challenge Consultancy, which supports some of the UK’s leading brands and organisations to develop inclusive practice.

Evelyn McDonald

CEO of Scottish EDGE, a competition aimed at identifying and supporting Scotland’s up-and-coming, innovative, high growth entrepreneurial talent.

Aarti Joshi

a Transformational Coach, Radio and Podcast Presenter, Board Member of Scottish Women Inventing Music (SWIM) and former Marketing Chief at DF Concerts.

Mike Adams OBE

CEO of Purple, a cutting edge, disability led organisation that is changing the disability conversation highlighting the value, contribution and advantage disability can bring to business and society.

How to Enter:

You can nominate yourself or another SME by downloading our entry form below and submit to before midnight on 6th of March.

When you enter the competition, we will add your details to our marketing database to send you information about future competitions and advertising opportunities with STV. If you do not want to receive marketing communications from us, you can opt out by emailing us at

Our 2021 winners

Daisy Tree Baby Boutique

A family run high street and online store based in Aberdeenshire, which only sells toys and clothes that are ethically and sustainably sourced, some of which are Fair Trade too. They strive to ensure that their marketing is diverse and representative of children across Scotland.

Visit Daisy Tree Baby Boutique

Deaf Action

exists to support the diversity of deaf people. Based in Edinburgh, their work is geared towards empowering all deaf people to achieve their potential and fully participate in society, with equality of rights, access and opportunity.

Visit Deaf Action

Social Stories Club

an Edinburgh based social enterprise which produces gift boxes containing products from social enterprises, each with a fascinating story of social impact and helping communities and the environment.

Visit Social Stories Club

Women's Enterprise Scotland (WES)

WES is a research-led, not-for-profit Community Interest Company which champions women-led and women-owned businesses. WES advocates for better evidence- based policy making and believes that delivering expert, needs-based business support will enable women to fulfil their aspirations.

Visit Women’s Enterprise Scotland

Should you have any questions or would like further information contact us at

Let's chat!

General enquiries: 

London enquiries:

  • Scotland West: 0141 300 3333
  • Scotland East: 0131 200 8102
  • Scotland North: 01224 848823
  • London: 0203 931 0484