Bringing Fresh Car Valeting to STV

A new to TV advertising journey: Fresh Car Valeting

In 2020, Sam Brennan, Founder of Fresh Car Valeting was awarded the first-ever STV Growth EDGE Award at the Round 16 Scottish EDGE Awards.

Sam received a fantastic prize of £75,000 of gifted airtime courtesy of the STV Growth Fund. Since then, we have been working closely with Sam to maximise his marketing and put his business in front of Scots right across the country.

Keep reading to find out how Fresh Car Valeting got their business up in lights on STV, from initial ad concepts to the finished result.

The brief

The objective of the advert was to showcase the convenience of booking through Fresh Car Valeting’s brand new app, to increase brand awareness and to maximise sales across the Central Belt of Scotland.

It was important to Sam and his team that their TV ad portrayed their brand’s personality and identity – friendly, professional, well organised, and reliable.

Fresh Car Valeting also wanted their creative to be utilised across various media platforms including social media and radio.

Making it happen

Taking on board the campaign objectives, STV Creative, STV’s in-house creative agency, brought to life 4 different creative concepts for the Fresh Car Valeting advert. With Fresh Car Valeting being first-time TV advertisers, the team at STV Creative ensured each concept introduced the brand to STV viewers whilst also promoting the new Fresh Car Valeting app.

After sampling scripts, voiceovers, and ideas for music, Sam decided on a final concept that would move into production, all whilst working remotely and through virtual meetings!

“Working with the STV team has been a fantastic experience. I haven’t been involved in producing a TV ad before. They’ve been very accommodating and made the process really easy” – Sam Brennan, Director of Fresh Car Valeting

The final result

The first ever Fresh Car Valeting ad sees dirt inside a car come to life as funny characters that encourage Scots to book a car valet through the Fresh app. It’s definitely one to remember – check it out and see for yourself here!

Given STV’s unrivalled reach, the new ad is set to engage with Scottish consumers right across the Central Belt of Scotland, appearing in amongst top shows such as The Chase, Coronation Street, and This Morning.

It’s been a privilege to partner with Evelyn McDonald and the team at Scottish EDGE on the STV Growth EDGE Award and I can’t wait to see how the support will help to grow even more brilliant businesses like Fresh Car Valeting at Scottish EDGE competitions in future.

“With consumer exposure being more critical now than ever, I’m delighted to see the first STV Growth EDGE winner’s Ad come together in such an engaging manner. As fellow recipients of STV advertising airtime as part of the Scottish EDGE and STV partnership, I hope Fresh Car Care will see the same great level of success that we have experienced in reaching a wider audience.”

80% of Scots are reached by STV each month – that’s a lot of potential customers to put your businesses in front of! If you would like to find out how we can bring your brand to life on STV and begin your TV advertising journey, drop me an email at:

A little bit about the STV Growth Fund

At STV, we are committed to growing a strong, successful, and vibrant economic future for Scotland. That’s why we want to invest in Scottish businesses today. We launched the STV Growth Fund in May 2018 to make it easier for Scottish businesses to advertise on television. Since then, we have welcomed over 200 new STV advertisers enabling businesses to build their brand, engage locally, and increase sales.

STV reaches more adults in Scotland than any other TV channel, radio station, or newspaper. This mass reach means you can connect your business with more customers, more quickly on our credible and trusted media.

Working with the Growth Fund is easy. You work directly with one of our team members who partner with you to understand your objectives, who you want to reach, and how much you want to spend. From there we collaborate to find the marketing solutions that are going to help you reach Scots and grow your business.

To find out how your business can achieve fantastic results like these through the support from the STV Growth Fund, visit


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