Getting to know STV Player

Showcasing your business on STV Player connects you with even more consumers across Scotland. By complementing your on-air STV advertising with STV Player, you can access even more premium programmes and diverse audiences, with  3.5m registered users in Scotland.

Your business can benefit from additional incremental reach and targeting capabilities that help you engage with highly relevant consumers on STV Player.

STV Player is a go-to destination for drama, entertainment, soaps, sport and documentaries. It is Scotland’s number one commercial video on demand platform.

We have also extended our STV Growth Fund advertising support options for combined STV and STV Player campaigns, giving your business a cost-effective way to supercharge your marketing.

Get in touch to find more about expanding your reach on both STV and STV Player.

Scots can watch STV content live and stream their favourite shows and boxsets at a time that suits them on STV Player. There’s lots to look forward to this year with the nation’s favourite soaps Coronation Street and Emmerdale, exciting entertainment with the return of Britain’s Got Talent, hit dramas Without Sin and The Hunt for Raoul Moat and I’m a Celebrity South Africa.

We also have a range of hugely popular boxsets starring some of the biggest names in TV, such as Martin Compston, David Tennant and Margot Robbie. This gives your business access to even more top programmes.

STV Player is available on all major connected TV platforms, online and on mobile app.

72% of streams come through connected TVs, giving your business prominence on the big screen as well as hugely impactful shared viewing experiences. An average of 1.7 people watch a connected TV at the one time, enhancing your advertising by reaching even more consumers.

To find out more about maximising your advertising effectiveness across both STV and STV Player, contact:

Commercial@stv.tv 

Sources: STV Database, Jan-Dec 2022. BARB, Jan-Dec 2022, 16-34s, monthly reach (3+ min); Adobe Analytics, Freewheel Jan-Dec 2021 (reach factored up to reflect unregistered users). Excludes users outwith Scotland. Adobe Analytics, Freewheel Jan-Dec 2021. Project Firefly 2018.