STV Player is the go to destination for Drama, Entertainment, Soaps, Sports and Documentaries, and is the number one commercial video on demand platform in Scotland.
2021 has kicked off as the biggest year ever on STV Player, achieving record-breaking growth with total streams in March increasing by 98% year on year. As well as viewers streaming more, time spent on STV Player in March is also up 79% year on year.
A massive 87% of Scots are registered users of STV Player, offering brands mass reach throughout Scotland, and it is the only place for our Scottish audiences to watch their favourite channel 3 content, plus a fantastic collection of award winning boxsets.
Our audience can stream content live or tune in to catch-up on their favourite shows such as Coronation Street, Emmerdale, Game of Talents, Alan Carr’s Epic Gameshow and premium dramas throughout the year, whilst watching our advertisers’ video on demand ads.
We are also building up to a massive summer of sport, showcasing all the best action from the Euros live and exclusive on STV Player, including the big event, England v Scotland on the 18th June.
This June, throughout the Euros, we are releasing weekly boxsets of Scotland’s favourite soaps, Coronation Street and Emmerdale, giving Scots early access to the two most streamed shows of 2020 on STV Player.
Alongside our channel 3 shows, we have acquired some phenomenal international and British drama boxsets starring household names such as David Tennant, Neil Morrissey, Martin Compston and Margot Robbie. Our premium content is available to stream for free for Scots, and also for an ever-growing UK audience.
To give viewers and advertisers the best possible experience, we continue to invest in brand new content to provide a little something for everyone.
STV Player is available across the UK on all major connected TV platforms such as Sky, Virgin Media, Freeview Play, Youview and FireTV. This gives our audiences access to a host of drama, documentaries and entertainment content on demand on their device of choice.
With 78% of STV Player streams running across connected TV devices, this guarantees advertisers highly viewable STV Player advertising opportunities with outstanding completion rates. On average 1.7 people watch a connected TV at once, enabling advertisers to supercharge the reach of their campaigns and as well as maximise cost efficiencies with STV Player.
If you are interested in advertising on STV Player, please contact:
STVLondon@stv.tv or firstname.lastname@example.org
Sources: Adobe Analytics, Freewheel March 2020, 2021, STV Database 2021, Project Firefly 2018.