Advertising on STV Player

Getting to know STV Player

STV Player is the go to destination for Drama, Entertainment, Soaps, Sports and Documentaries, and is the number one commercial video on demand platform in Scotland.

2021 has kicked off as the biggest year ever on STV Player, achieving record-breaking growth with total streams in March increasing by 98% year on year. As well as viewers streaming more, time spent on STV Player in March is also up 79% year on year.

A massive 87% of Scots are registered users of STV Player, offering brands mass reach throughout Scotland, and it is the only place for our Scottish audiences to watch their favourite channel 3 content, plus a fantastic collection of award winning  boxsets.

Our audience can stream content live or tune in to catch-up on their favourite shows such as Coronation Street, Emmerdale, Celebrity Catchphrase, Beat The Chasers and premium dramas throughout the year, whilst watching our advertisers’ video on demand ads.

Alongside our channel 3 shows, we have acquired some phenomenal international and British drama boxsets starring household names such as David Tennant, Neil Morrissey, Martin Compston and Margot Robbie. Our premium content is available to stream for free for Scots, and also for an ever-growing UK audience.

To give viewers and advertisers the best possible experience, we continue to invest in brand new content to provide a little something for everyone.


STV Player is available across the UK on all major connected TV platforms such as Sky, Virgin Media, Freeview Play, Youview and FireTV. This gives our audiences access to a host of drama, documentaries and entertainment content on demand on their device of choice.

With 78% of STV Player streams running across connected TV devices, this guarantees advertisers highly viewable STV Player advertising opportunities with outstanding completion rates. On average 1.7 people watch a connected TV at once, enabling advertisers to supercharge the reach of their campaigns and as well as maximise cost efficiencies with STV Player.


If you are interested in advertising on STV Player, please contact: or


Sources: Adobe Analytics, Freewheel March 2020, 2021, STV Database 2021, Project Firefly 2018.

Let's chat!

General enquiries: 

London enquiries:

  • Scotland West: 0141 300 3333
  • Scotland East: 0131 200 8102
  • Scotland North: 01224 848823
  • London: 0203 931 0484

Sign up for updates.