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Take The High Road Sponsorship
Take The High Road on STV Player – Be part of a true Scottish classic
This 3-month partnership puts our sponsor at the heart of much-loved Scottish classic soap, Take The High Road. Available exclusively on STV Player, Take The High Road has amassed over 1,400 episodes and this show attracts a hugely loyal 65+ audience to connect with.
Take The High Road is a top performer on STV Player and is a top 5 title throughout November. It is also the 3rd most popular show for over 65s on STV Player this year.
87% of Scots know and love Take The High Road, with 1 in 4 wishing that the programme was still made. The show satisfies the need for nostalgia, presenting a brilliant opportunity for our sponsor to engage with a 55+ audience.
This multi-platform partnership includes:
- 5” sponsorship bumpers at the beginning of every stream
- VoD impressions guaranteed first in break
- Prominent branding on STV Player homepage
- Display ad units on all Take The High Road pages online
- Partnership spots on STV giving your brand broadcast presence reaching 58% of Scots
For more information please contact: