Programme Sponsorship Opportunity

Our popular entertainment show, What’s On Scotland, is back for 2027!

Returning in January 2027 for its seventh series, What’s On Scotland will be bigger, better and ready to make an even greater impact across Scotland.

With a commission of 34 episodes airing in a weekly primetime slot, the series will bring viewers the very best of what’s on across Scotland, from film, TV and theatre to music, gigs and festivals

What’s On Scotland

Hosted by much-loved presenters Laura Boyd and Emma Cameron, the show features premium guest interviews and showcases celebrities, homegrown stars and rising talent.

Airing at 7:30pm on Thursday nights, What’s On Scotland is the perfect way to inspire Scots to get out and about and kick off their weekend.

Through a bespoke programme sponsorship, your brand can benefit from exclusive, high-impact visibility throughout the series.

Campaign dates: January–December 2027

*schedule may be subject to change

Multi-platform campaign elements:

Programme Sponsorship on STV & STV Player
In-Show Accreditation
Product Placement
Exposure on STV Player
On-Air Marketing
Social Media Activity

Contact us today for full details: stvcommercialuk@stv.tv